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About the upcoming price increase

Hey there, potential customer! We're so happy you've found Rustic and Main and we're excited about what the new year holds for our team and the awesome ring designs we have planned. You're likely excited about a wedding or anniversary and that's why you're here, and we want to make sure we do our best to not interfere with your special day. That's why I thought it best to let you know about our upcoming price increase, when it's going to happen, and why.

How Much?

I figure this is the question most people are wanting to know so let's get it out of the way at the start. Approximately 10%. It's not ginormous, and maybe even not worth writing about, but I don't want anyone to be surprised.

Why are You Increasing Your Prices?

I'm glad you asked. Rustic and Main started about a year and a half ago and took off like a shot. When I first started the business it was just me making some rings in my garage. As this is an odd business (I mean, how many ring craftsmen do you know?) I didn't have a lot of examples to go by when coming up with my prices. I didn't go too low, but I left room to grow as well. Now is the time to grow.

Another reason is simply demand. Our rings are selling very well and we only have a few ways to stem the wonderful tide of orders coming in. We can hire more people, which we plan to do, but that only scales so far with a handcrafted business like ours. We can extend the turnaround time from 6-8 weeks to 8+ weeks, but I don't like that idea. Or, we can raise our prices. I don't know if  an additional 10% would turn anyone away from our rings, but at the end of the day we want to make awesome rings with a story and get them to the people that value them the most.

Thanks to all of you for the awesome support!

Stay rustic,

Mike Yarbrough